This morning I had the opportunity to present “20 PR Tips for Superintendents” at the Texas Association of School Administrators First Time Superintendents Academy in Round Rock. This is the third year in a row that I have presented a public relations/communications session at this academy, and just like the past two years it was really fun to do. I met a few familiar faces and hopefully made some brand new acquaintances that I can keep in contact with over the years.
Here are the 20 PR Tips for Superintendents as presented today:
- It’s not always easy to communicate.
- Define your communication needs.
- Communication is a planned effort.
- It’s not easy getting others to follow your lead.
- Know what it takes to communicate well.
- Develop your communication goals.
- Keep your board members in the know.
- Always stay calm in a crisis.
- Communicate with your community.
- Communicate with all employees.
- You can’t fix stupid.
- The media knows that “juicy stuff” sells.
- Always prepare before talking to the media.
- Never lie to the media.
- Never say “no comment”.
- Never talk down to your public.
- Cute kids make a cute story.
- If it’s good for the kids, it’s probably good for the district.
- Change your communications strategy when it’s not working.
- Spelling is always important.
To view the slide deck from the presentation, go to my SlideShare account.
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